THE BRAND STORY
Over the years, our designs have found homes in some of London’s most prestigious fashion houses, including Harvey Nichols, where my collections have been stocked season after season. The brand has become known for luxury shearling and has grown into a cult winter fashion favourite, worn by women such as Nicole Scherzinger and Rita Ora.
Every women’s shearling coat we create begins the same way, with me personally selecting and matching the finest materials. Each piece is hand cut before being passed to a single master craftsman in my London workshop, who takes the garment from raw material to finished piece. This one to one process ensures that every coat carries the highest level of care, precision, and craftsmanship.
Our workshop is the beating heart of the brand. It is where our ultra luxe women’s shearling jackets, coats, scarves, mittens, and accessories are made in limited editions. Featuring exclusive Toscana shearling embellishments, these pieces are crafted only for us and cannot be found anywhere else. Shearling is the pinnacle of sheepskin, the softest, warmest, and most luxurious version available, and it defines the standard of everything we produce.
We design women’s sheepskin jackets with real life in mind, practical, versatile, and effortlessly chic. The shearling jacket has become a signature of the brand and a true benchmark of our quality.
Today, the brand remains proudly family run. I now work alongside my son, passing on the knowledge, skills, and values I have built over decades. Seeing the next generation carry this legacy forward, while staying true to London craftsmanship, means everything to me.
When you choose one of our pieces, you are not just buying a jacket. You are investing in a story of ambition, heritage, family, and uncompromising quality, designed in London, made in London, and created to last a lifetime.
DOM GOOR
Our Story
My journey into fashion began in 1993, when I was just 21 years old—and it all started with a single suede jacket.
I bought it from Petticoat Lane Market in East London. The following week, I wore it to college, and the reaction was instant. People stopped me, asked where it was from, and wanted one for themselves. By the end of the week, I had taken ten orders. That weekend, I went straight back to East London, bought ten jackets, and sold every one of them the following week at Bournemouth and Poole College. I was hooked—not just by the sales, but by the energy, the creativity, and the connection with people.
I reinvested everything I made. Ten jackets became twenty. Twenty became fifty. Before long, I was supplying colleges and universities across the region. To stand out, I started adapting the designs, refining the fit and elevating the look until they felt truly my own. Within a year, I had saved enough money to buy out my supplier in East London. At just 22 years old, I owned my own factory and was finally able to create original designs from the ground up.
In 1994, I opened my first retail store, and that marked the beginning of a new chapter. As the brand grew, I began attending trade shows, where stallholders and boutiques approached me to stock my designs. I’ve always been drawn to the elegant side of fashion—inspired by timeless icons like Audrey Hepburn and Marilyn Monroe—and that influence continues to shape everything I create. Sleek, fitted, and flattering garments have always been at the heart of my work.
Over the years, our designs have found homes in some of London’s most prestigious fashion houses, including Harvey Nichols, where my collections have been stocked season after season. The brand has become known for luxury shearling and has grown into a cult winter fashion favourite, worn by women such as Nicole Scherzinger and Rita Ora.
Every women’s shearling coat we create begins the same way, with me personally selecting and matching the finest materials. Each piece is hand cut before being passed to a single master craftsman in my London workshop, who takes the garment from raw material to finished piece. This one to one process ensures that every coat carries the highest level of care, precision, and craftsmanship.
Our workshop is the beating heart of the brand. It is where our ultra luxe women’s shearling jackets, coats, scarves, mittens, and accessories are made in limited editions. Featuring exclusive Toscana shearling embellishments, these pieces are crafted only for us and cannot be found anywhere else. Shearling is the pinnacle of sheepskin, the softest, warmest, and most luxurious version available, and it defines the standard of everything we produce.
We design women’s sheepskin jackets with real life in mind, practical, versatile, and effortlessly chic. The shearling jacket has become a signature of the brand and a true benchmark of our quality.
Today, the brand remains proudly family run. I now work alongside my son, passing on the knowledge, skills, and values I have built over decades. Seeing the next generation carry this legacy forward, while staying true to London craftsmanship, means everything to me.
When you choose one of our pieces, you are not just buying a jacket. You are investing in a story of ambition, heritage, family, and uncompromising quality, designed in London, made in London, and created to last a lifetime.
