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AI Use, Photography & Colour Accuracy

We are committed to presenting our products as clearly and accurately as possible. We may use artificial intelligence and professional digital-editing tools to assist with the creation and presentation of content throughout this website.

AI-Assisted Content

AI may be used to help draft, edit or refine product descriptions and other written website content. All important product information is reviewed before publication to ensure that it represents the garment as accurately as possible.

Photography and Image Editing

Some photographs may be enhanced or edited using AI-assisted and traditional image-editing techniques. This may include:

  • Retouching or cleaning up models’ faces and skin
  • Removing, replacing or refining backgrounds
  • Improving image sharpness, clarity and resolution
  • Adjusting lighting, exposure, contrast and colour balance
  • Correcting minor photographic imperfections
  • Creating or enhancing models, settings and campaign imagery
  • Cropping, repositioning or preparing images for website display

These processes are used to improve the visual presentation of our website. Every reasonable effort is made to preserve the garment’s original design, colour, fabric appearance and important product details.

Colour Accuracy

We take care to represent garment colours accurately. However, the colour displayed on your screen may differ slightly from the colour of the physical garment.

These variations may be caused by:

  • Lighting conditions used during photography
  • Camera settings, including exposure and white balance
  • Individual screen settings and monitor calibration
  • Image processing and digital enhancement
  • The texture, finish and reflective qualities of the fabric
  • Natural variations between production dye lots

Shiny, textured, sheer or reflective materials can appear particularly different depending on the lighting and viewing angle.

While every reasonable effort is made to provide an accurate representation, minor differences in colour and appearance may occur. If a precise shade or particular product detail is important to you, We recommend considering these factors when making your selection. Please contact us before purchasing and we will be happy to provide further information.